HELLO
I'm Michael Yost

DIGITAL MEDIA EXPERT

PROFILE

This is really about what I can do.

Your Ideas | Your Goals | Your Results

The best product always wins, right? Wrong. History has shown us that no matter how good a product or service is, it won’t sell if it is not properly marketed. That is because if people don’t know how great your offerings are, they won’t know that they should buy them.

This section is not some cute getting to know me that you might see on other people's sites. Knowing where I was born, unknown factoids, how many cups of coffee I do or do not drink, and my pet's name is not why you are here. You are here because you are trying to grow your bottome line and with over a decade of experience and a Master's in Digital Media I can help.

I have services to work with a business of any size and fit any budget. No matter how simple or complex your needs are, they will be my priority and I will get the job done. Contact me today so I can help you show the world that your business’ products and services matter.

Hire Me Download Resume

WHAT CAN I DO?

GRAPHIC DESIGN

Your images should always remind your consumers of your brand has in your industry. I can edit and create any graphics, logos and other imagery for all of your needs.

WEB DESIGN

Whether you are in need of website editing or full website construction, investing in my website design services will allow your customer’s first impression be a great one.

EMAIL MARKETING

Tired of people mistaking your email newsletters for junk emails? I will show you how to catch people’s attention long enough for them to read what your email has to say.

DIGITAL PUBLISHING

If you already have a book or catalog, you are ready to take the next step and make it digital. I can help turn it into an e-reader ready digital book, interactive publication mobile app, or other digital form.

SOCIAL MEDIA

Social media is an increasingly powerful tool for you to engage consumers. With a strong social media presence, not only can you directly communicate with consumers, but as your social media brand grows, they will help you get the word out.

VIDEO

Video is an instantaneous way for people to absorb information without holding all of their attention. By allowing me to produce, edit, record and/or your next audio & video project, you will get a great final product.

SEO

Once you have a website, you have to pave a pathway for people to find it. The best way to do this is with strong SEO techniques. These will drive your website to the top of web search result lists and guarantee more visitors. Yours is not the only website vying for the top spot, so I will use the best SEO strategies to secure your search engine dominance.

ONLINE ADVERTISING

Are you paying to have your advertisements posted in the right places? If you aren’t sure, then the answer is no, and you are throwing money away. Stop wasting money on fruitless paid advertisements and let me show you how to turn your paid ad expenses into a high return investment.

RESUME

EDUCATION

University of Houston - Clear Lake / 2012 - 2016

Master of Arts - Digital Media Studies

University of Houston - Clear Lake / 2007 - 2008

Bachelor of Arts - History

San Jacinto College / 2003 - 2006

Associates of Art - Behavioral Sciences

EXPERIENCE

Adjunct Professor - Digital Media / Aug. 2016 - Current
San Jacinto College

  • Gave lectures and demonstrations according to the subject being studied
  • Planned and taught essential elements of art, design, digital media, and digital marketing
  • Created a classroom environment conducive to learning

Digital Marketing & Design Manager / June 2015 - Current
SSCS

  • Propose, plan, design, and deliver a full range of high-impact digital collateral, including, infographics, presentations, email campaigns, video, and electronic publications
  • Apply story development, directing, and editing to digital designs to create storyboards that show the flow of the concept/design
  • Provide functional expertise, best practices and recommendations regarding the execution of digital marketing campaigns
  • Manage all aspects of website design and updates, including copywriting, added new features, and updating designs
  • Create and measure, analyze and optimize marketing related content performance in the various digital communication channels and provide insights and key learnings to affiliated teams.

Web Marketing Specialist & Graphic Designer / Dec. 2011 – June 2015
CMC Construction Services

  • Manage company social media presence leading to a rise of followers by 250%
  • Evaluated existing and implementing an updated PPC program that lowered costs by 20% while increasing keyword efficiency and website traffic
  • Design and create website landing pages for digital campaigns and promotions
  • Design digital and print flyers, magazine advertising, direct mail pieces, and building signage
  • Revamp outdated material and created new content on company website that help boosted website search result rank and boosted website visits by 50% over a two year period
  • Optimize numerous web properties for current SEO best practices and industry standards

Online Marketing Manager / Nov. 2006 – Nov. 2011
Marketing Best Practices

  • Generated over 35,000 e-mail leads using a series of video, viral, social, and e-mail marketing
  • Built a web property gaining over 80,000 visits a month through implementing viral and social media marketing strategies
  • Lowered costs by 75% by designing and editing website templates within the company
  • Oversaw and managed projects outsourced to contractors saving upwards of 200% per project
  • Increased website traffic by 400% by designing a series of online advertisements
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New Media Systems Analyst / July 2007 – July 2011
DLS Development

  • Increased clientele base by 125% by implementing new media and social media systems
  • Engineer and coordinate web and graphic design team
  • Decreased overhead by five-figures advising clients on digital media system changes
  • Saved the company 30% per project using advance design and research method

SKILLS

Expertise

SEO, SEM, PPC, Graphic Design, Web Design, Photography, Videography, Email Marketing, Social Media Management and Marketing, Web Analytics

Software

Adobe Creative Suite CS6 +, Sony Vegas, Apple Final Cut, Microsoft Office Suite, Microsoft Operating Systems, Apple Operating Systems

CMS / CRM

Wordpress, Drupal, Ektron, Tendenci, Act-On, Sugar, Salesforce

Coding Languages

CSS, JavaScript, HTML

PORTFOLIO

PORTFOLIO

AmyInTime Photography
Art On the Roof

SOME WORDS FROM CLIENTS

CONTACT

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