HELLO
I'm Michael Yost

DIGITAL MEDIA EXPERT

PROFILE

Who I am.

RESUME

What I can do.

PORTFOLIO

See what I have done.

CONTACT

Say hello or ask a question.

PROFILE

This is really about what I can do.

Your Ideas | Your Goals | Your Results

The best product always wins, right? Wrong. History has shown us that no matter how good a product or service is, it won’t sell if it is not properly marketed. That is because if people don’t know how great your offerings are, they won’t know that they should buy them.

This section is not some cute getting to know me that you might see on other people's sites. Knowing where I was born, unknown factoids, how many cups of coffee I do or do not drink, and my pet's name is not why you are here. You are here because you are trying to grow your bottom line and with over a decade of experience and an extensive education I can help.

I have services to work with a business of any size and fit any budget. No matter how simple or complex your needs are, they will be my priority and I will get the job done. Contact me today so I can help you show the world that your business’ products and services matter.

Download Resume Download Portfolio

WHAT CAN I DO?

GRAPHIC DESIGN

Your images should always remind your consumers of your brand has in your industry. I can edit and create any graphics, logos and other imagery for all of your needs.

WEB DESIGN

Whether you are in need of website editing or full website construction, investing in my website design services will allow your customer’s first impression be a great one.

EMAIL MARKETING

Tired of people mistaking your email newsletters for junk emails? I will show you how to catch people’s attention long enough for them to read what your email has to say.

DIGITAL PUBLISHING

If you already have a book or catalog, you are ready to take the next step and make it digital. I can help turn it into an e-reader ready digital book, interactive publication mobile app, or other digital form.

SOCIAL MEDIA

Social media is an increasingly powerful tool for you to engage consumers. With a strong social media presence, not only can you directly communicate with consumers, but as your social media brand grows, they will help you get the word out.

VIDEO

Video is an instantaneous way for people to absorb information without holding all of their attention. By allowing me to produce, edit, record and/or your next audio & video project, you will get a great final product.

SEO

Once you have a website, you have to pave a pathway for people to find it. The best way to do this is with strong SEO techniques. These will drive your website to the top of web search result lists and guarantee more visitors. Yours is not the only website vying for the top spot, so I will use the best SEO strategies to secure your search engine dominance.

ONLINE ADVERTISING

Are you paying to have your advertisements posted in the right places? If you aren’t sure, then the answer is no, and you are throwing money away. Stop wasting money on fruitless paid advertisements and let me show you how to turn your paid ad expenses into a high return investment.

Michael Yost

Copyright © 2018 All right reserved

RESUME

EDUCATION

University of Houston - Clear Lake

Master of Arts - Digital Media Studies

University of Houston - Clear Lake

Bachelor of Arts - History

San Jacinto College

Associates of Art - Behavioral Sciences

EXPERIENCE

Independent Graphic Design & Marketing Consultant / May 2003 - Current

  • Create all types of digital and print collateral pieces including: brochures, flyers, catalogs, billboards, tradeshow booths, email newsletters, and other material as needed be client
  • Working as part of a team with printers, copywriters, photographers, stylists, illustrators, other designers, account executives, web developers and marketing specialists.
  • Meeting clients or account managers to discuss the business objectives and requirements of the job
  • Design and code websites by hand or using a CMS as advised or requested by client

Professor, Art & Design / Aug. 2016 - Current
San Jacinto College

  • Documents students’ attendance, participation, and academic progress by giving and grading assignments, projects, quizzes and/or examinations that lead to a final grade.
  • Planned and taught essential elements of art, design, digital media, and digital marketing.
  • Work with students individually on how to best meet their academic and professional goals

Creative Director & Digital Marketing Manager / June 2015 - December 2018
SSCS

  • Propose, plan, design, and deliver a full range of high-impact digital collateral, including, infographics, presentations, email campaigns, video, and electronic publications
  • Apply story development, directing, and editing to digital designs to create storyboards that show the flow of the concept/design
  • Provide functional expertise, best practices and recommendations regarding the execution of digital marketing campaigns
  • Manage all aspects of website design and updates, including copywriting, added new features, and updating designs causing an increase of web traffic by 300%
  • Create and measure, analyze and optimize marketing related content performance in the various digital communication channels and provide insights and key learnings to affiliated teams.

Web Marketing Specialist & Graphic Designer / Dec. 2011 – June 2015
CMC Construction Services

  • Manage company social media presence leading to a rise of followers by 250%
  • Evaluated existing and implementing an updated PPC program that lowered costs by 20% while increasing keyword efficiency and website traffic
  • Design and create website landing pages for digital campaigns and promotions
  • Design digital and print flyers, magazine advertising, direct mail pieces, and building signage
  • Revamp outdated material and created new content on company website that help boosted website search result rank and boosted website visits by 50% over a two year period
  • Optimize numerous web properties for current SEO best practices and industry standards

Online Marketing Manager / Nov. 2006 – Nov. 2011
Marketing Best Practices

  • Generated over 35,000 e-mail leads using a series of video, viral, social, and e-mail marketing
  • Built a web property gaining over 80,000 visits a month through implementing viral and social media marketing strategies
  • Lowered costs by 75% by designing and editing website templates within the company
  • Oversaw and managed projects outsourced to contractors saving upwards of 200% per project
  • Increased website traffic by 400% by designing a series of online advertisements
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New Media Systems Analyst / July 2007 – July 2011
DLS Development

  • Increased clientele base by 125% by implementing new media and social media systems
  • Engineer and coordinate web and graphic design team
  • Decreased overhead by five-figures advising clients on digital media system changes
  • Saved the company 30% per project using advance design and research method

SKILLS

Skills

Copywriting, SEO, SEM, PPC, Graphic Design, Web Design, Photography, Audio Editing and Production, Videography, Email Marketing, Social Media Management and Marketing, Web Analytics

Software

Adobe Creative Suite CC, Microsoft Office Suite, Microsoft Operating Systems, Apple Operating Systems, Linux Operating Systems

CMS / CRM

WordPress, Drupal, Tendenci, Act-On, Sugar, Salesforce, SharePoint

Coding Languages

CSS, JavaScript, HTML, jQuery, SQL, Bootstrap

Michael Yost

Copyright © 2019 All right reserved

PORTFOLIO

PORTFOLIO

ABSTRACT FRACTAL

SSCS - REBRANDING

This company underwent a branding redo last year in hopes of capturing the success they had felt for the last 30 years. Being an independent IT hardware maintenance company there was an attempt to mix a modern and tech look, with a mix of the new ideas of warmth and personal connections that they were trying to convey.

LOW-POLY BALLET

This was a gift for the first birthday of a little girl. The mother has had a dream of having a daughter in dance for years and when she had her first daughter it was time to start the subtle push. Using an image of a ballerina with a flowing outfit I proceeded to add the polygons little by little to match the color, but also to maintain the elegance and movement from the source image.

CUPCAKE QUEENS

Cupcake Queens was a bakery in Queens, New York ran by two women. The idea behind logo was to emphasize both their location and the owners. Color scheme was selected based on the requirements set by the owners for the femininity and royal ideas. The crown placed further emphasis on the word play for the location and for the owners.

DESIGN SWITCH

Design Switch was a program that allowed students to exchange design prompts, ideas, and collateral with other students around the world to get feedback and advice from other students. The idea was to help the students understand the impact of design in other cultures and how different upbringings can affect how and what we create. With the alternating colors and fonts the exchange idea is displayed.

GOLF TOURNAMENTS

This company held two golf tournaments every year. One of the key factors of success was the ability to get sponsors to help fund the event. Every year there was an attempt to out do the previous year’s event and design to continue to appeal to those sponsors.

ABSTRACT

I was contacted by someone who recently moved into their new house for a focal point of their bedroom. Their color selection was grey, orange, and white. They provided some images of their new bedspread and wanted an abstract design to match. After completing the design, the client requested a canvas print that I suggested being a spilt piece.

LOVE DADA BLOG

A fashion model based out of Orlando was looking to make the move from the fashion world to fashion blogger. She had a minor blog when we first started working together, but after the move this site has opened many opportunities in travel and working with countless fashion brands.

VISIT

REBRANDED BROCHURE

After undergoing a company rebranding, SSCS needed a document with the fresh spirit of the company and a modern design direction. The first major piece of collateral for this effort was a brochure that illustrated the capabilities of the company, the refined personality, and a striking visual representation.

PERSONAL BRANDING

With my personal branding once I selected the color, theme, typeface, etc., I wanted to have each of those present in all of my material, no matter the medium. I used similar angles in the letters of my initials to create a minimalistic logo. I wanted to maintain that approach with minimum image and coloring.

INDUSTRIAL WATERCOLOR

I was approached by a motorcycle enthusiast who wanted to add a piece to his garage. He wanted to have something that could create a focal point with his collection, but be unique enough to not be another picture of a motorcycle. I went with a watercolor splatter design with an attempt to age the piece, but to maintain the colors enough for an aluminum print.

COMPANY NEWSLETTER

This company underwent a branding redo last year in hopes of capturing the success they had felt for the last 30 years. Being an independent IT hardware maintenance company there was an attempt to mix a modern and tech look, with a mix of the new ideas of warmth and personal connections that they were trying to convey.

OMNI MEDIA PARTNERS

A fashion model based out of Orlando was looking to make the move from the fashion world to fashion blogger. She had a minor blog when we first started working together, but after the move this site has opened many opportunities in travel and working with countless fashion brands.

VISIT

SHEPLER'S

This commercial construction product line needed a streamline design to carry elements over throughout their extensive line. Working within brand guidelines and capitalizing on a new logo, over 45 product labels were created over a course a year. Many of these labels needed to include safety information and government mandated information. Including all of the required information took away quite a bit of design space, but the new packaging help build brand awareness and boost sales.

RUNNERINHEELS

RunnerInHeels is a motivation blog about personal fitness and a healthy lifesytle despite having a chronic illness. This is a customized WordPress Blog that was created for ease of use for both the user and blogger. Logo was also created for this customer.

VISIT

High5 Media Partners

A new local media company was searching for a website to establish a web presence. This custom coded site is HTML5 and CSS3. This site has since grown to be the company’s main for of client acquisition.

VISIT

SOME WORDS FROM CLIENTS

I can’t say enough wonderful things about working with Michael on the development of our website. He was able to bring the essence of our company to life, by creating a website format that was a true match to both the personality of our business and our potential clients. Michael was extremely resourceful, creative, patient and easy to communicate with. He was committed to the success of this project, meeting every deadline that was set, running with ideas with minimal direction from our team, and sharing important feedback and expertise to help ensure the website was successful in every capacity.

Kim Flood - Omni Media Partners

Mike made building my website absolutely painless! I gave him my design ideas and content, and he exceeded every expectation I had! I am already telling all my friends and colleagues to contact him if and when they need any web design done!

Amy Lewandowski - AmyInTime Photography

Michael Yost

Copyright © 2019 All right reserved

CONTACT

For all business inquiries: contact@michaelyost.com

Michael Yost

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