Built the whole function.
Marketing departments built from the ground up, more than once. Positioning, systems, people, and the work between them.
20 years of making the complex clear.
Marketing for
products that are
hard to explain.
I turn complex B2B products into clear positioning and marketing that works. For people, and for the machines they ask.
Explore the toolsHow well can AI read your site?
01 / Tools
Technical marketing.
Technical marketing.
Practical tools.
I build things that make technical marketing easier. These are free to use on your own site.
Built here. Free to use.
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AEO check
FreeFind out how readable your page is to AI answer engines. Get a score and a clear fix list.
analyze → prioritize → improvellms.txt generator
FreeTurn your sitemap into a plain-text guide to your site for AI models.
sitemap.xml → llms.txtSchema generator
FreeTell search engines what your page is about. Generate structured data without the syntax headaches.
your information → JSON-LDAI crawler rules
FreeChoose which AI bots can read your site. Copy the rules into your robots.txt file.
your choices → robots.txtMore tools are on the workbench.
02 / Selected results
Clarity is useful.
Clarity is useful.
Results are better.
Different companies. Different problems.
A few things I helped move.
Traffic. Then sign-ups.
Roughly doubled website traffic and tripled membership sign-ups by making it easier to find, understand, and join.
Stopped paying for waste.
Cut wasted monthly ad spend with better targeting, creative, and keyword strategy.
Faster. Easier to find.
Roughly doubled page speed and earned first-page Google rankings for a B2B site.
Companies up to $35M in revenue.
Teams of a few hundred.
Annual budgets up to $500K.
Client names stay private. I'm happy to talk through the work.
A marketer who builds.
20years in B2B marketing
25+companies led from the inside
Strategy. Design. Code.
One connected practice.
03 / The person behind the work
I like the
I like the
complicated stuff.
Industrial services. IT infrastructure. Software that takes three meetings to explain.
I've spent 20 years helping B2B companies find the clear story inside a complex product. Through my own practice, I've worked as the embedded marketing lead for more than 25 companies. I've also stepped into in-house roles to rebuild the function.
I direct a digital media design program at a Houston community college, too. Teaching keeps me honest. Building keeps me curious.
The tools here come from that same habit: if I want to understand something, I make something that works.
More of the story on LinkedIn
04 / Get in touch
Something
Something
hard to explain?
A role, a project, a marketing problem.
Tell me what you're working on.